ZEHRA, Bisma; AHMED, Ayyan. The Peak-End Rule in Customer Experience Design: A Quantitative Study of Service Satisfaction, Memory, and Evaluation Bias. RIDSCON – International Conference on Research Innovations in Social Sciences, [S. l.], 2025. Disponível em: https://www.conferences.ridsts.com/index.php/RICRISS/article/view/95. Acesso em: 17 sep. 2026.