LATIF, Jamal. Belongingness Threat and Defensive Consumer Behavior in Brand Crises: A Quantitative Study of Identity, Loyalty, and Brand Defense. RIDSCON – International Conference on Research Innovations in Social Sciences, [S. l.], 2025. DOI: 10.5281/zenodo.21725983. Disponível em: https://www.conferences.ridsts.com/index.php/RICRISS/article/view/100. Acesso em: 17 sep. 2026.